The imported wines in China market have developed rapidly since last year. According to Some industry public figures, the imported wine industry is undergoing its spring, but the market defect is also prominent. Good and bad imported wines are mixed together. There are so many wine brands in the market, also including lots of shoddy & fake wines. The genuine branded wines are greatly impacted by the chaotic situation. The wine industry has been in the stage of investment boom. With the development trend, plenty of investors participate in the wine industry and would like to be agents of imported wines. However, as an agent of imported wines, how to choose a great brand in front of dazzling wines? Recently, the journalist made an interview in Haiwei Liquor Trading Market. Some responsible person said that investors shall take the following elements into consideration when choosing a brand.
1Brand Operation
A great imported wine brand shall have stood the market test for years. A new wine brand may have good quality and may coincide with market position, but it can’t be a great wine brand until experiencing the market test. It is not a long time for imported wines being in China market, but few corporations like Haiwei Liquor Trading Market can have won the wide support from Ministry of Commerce of the PRC & General Administration of Customs of PRC and can stand the market test for eight years.
2 Wines’ Competitive Price
Great imported wine brand is well known for the quality, brand effect or agency advantage etc. High price ratio is always one advantage of distinguished wine importers. Haiwei Liquor Trading Market has collected about one hundred of various international wines from France, Italy, Chile, Australia, South Africa, Argentina and Portugal etc. As the primary market of international wineries, Haiwei Liquor Trading Market provides men of insights with legal, safe, direct-selling and quality imported wines.
3 Brand Publicity
A great imported wine brand shall have good popularity and reputation. Brand popularity is a process of accumulation year by year. In this process, public praise is the same important as mandatory advertisement. Before choosing a wine brand, people can make a market survey about the brand’s recognition & reputation by enquiring local consumers or searching internet. Then they will make a comprehensive decision. For example, Haiwei Liquor Trading Market enjoys the superiorities of official press release, authoritative media reports, network news reprint as well as the right of using National Exhibition Conference.
4 Marketing & Operation Guidance
If planning to make a wine brand popular in China market, the company shall have rich experience and ability of wine tasting, operation, marketing and promotion. Besides, the company shall give reference to wine agents from various respects. The agents can fulfill remarkable sales as long as strictly following or duplicating the company’s methods.
How to choose an imported wine brand in 2017? Haiwei Liquor Trading Market suggests that investors or people starting a business shall make a careful decision when choosing wine brands. Choosing a right brand is half the battle. It also means to choose a group of partners in the same camp who can work together for the sustainable development. Haiwei Liquor Trading Market will work with men of insight for the mutual development and the purpose of “Haiwei Let Chinese people drink genuine wines”.
