At present, there are thousands of wines being promoted in China market. Different wines have different characteristics based on different grapes, different appellations and different production technologies. The marketing prices are from dozens of RMB to hundreds of RMB and even to thousands of RMB. Thereinto, the fake and shoddy wines have seriously impacted the industry order and destroyed consumers’legal right.
Researcher Ms. Zhu Dan, working for China Brand Value Research Institute and studying foods & beverages industry, said that the imported wines have been in a rapid development in the two years. At the same time, its development disadvantages are also appeared. The main reasons are shown as below. Many foreign merchants didn’t not have enough knowledge about China market regulations, so that relevant packages, trademarks and quality are not satisfied. IN this way, more and more imported wines are prohibited from entering China market. Moreover, the production standard of domestic wines has not yet integrated with the standard of imported wines. Different standards can easily cause the market chaos.
Haiwei Liquor Trading Market, which undertakes the purpose of “Let Chinese consumers drink genuine wines”, has established long-term cooperation relationship with more than 40 international wineries from France, Italy, Australia, Chile, Argentina, Germany and South Africa and Portugal. According to domestic direct distributors and consumers’ demands for more quantity and varieties, Haiwei makes rigorous assessment and cooperates with representative quality wineries with the policy of “the fittest is the best”.
Nowadays, Haiwei has set up about 300 direct distributors in over 20 provinces. With O2O direct-selling mode of membership system, Haiwei has ensured the international wines’ legality, direct sell, safety and quality and has improved the core competitiveness of direct distributors nationwide & satisfaction level of domestic consumers. Haiwei makes full use of the innovative operation mode to provide a direct trading platform for international wine producers and domestic distributors. Haiwei has minimized the circulation links and ensured the safety of foods & liquors and the rational prices.
According to 2016 Import Statistics of Wines & Spirits issued by China Branch Chamber of Commerce of Wine Import/Export, the volume and amount of imported wines are 0.638 billion liters and 2.364 billion dollars with a 15% and 16.3% stable increase year-on-year. According to some professors, numerous signals from continuously increasing demands and wines’development situation shows that imported wine industry will have a flourish development in 2017.
