Categories of Imported Wines Will Be Diversified in Future Due to the Intensifying Competition

24年05月19日

News

Content

2017/3/7

In recent years, imported wines have made rapid development and even blended into many persons’daily lives. According to the latest data from China Customs, the total volume of imported wines in China market is about 0.638 billion liters in 2016, increasing 15% from one year earlier. The total amount is about 2.364 billion dollars with a 16.3% increase from the same period last year. The average price is 3.71dollars per liter with a 1% little increase year –on-year. Both total volume and total amount are increasing but the average price has a little growth. The fact shows that imported wines have gradually been in a popular style. Besides, imported wines will keep rapid growth from 2017. Due to imported wines’deep popularization and more foreign countries enjoying the policy of zero-tariff-rates, the prices will be in a flat or down trend. At the same time, the varieties of imported wines will be diversified.

Based on the situation of imported wines in 2016, what kind of development trends will imported wines have in 2017? Recently, the writer learned from Haiwei Liquor Trading Market that the sharp increase of imported wines will lead to more furious competition among imported wines. Some wines that were thought highly of have been impacted. The expanded consumption market and more wine-producing countries into China will make the imported wine market into a diversified situation. The categories of imported wines are more completed than Chinese spirits. The varieties of imported wines are classified based on consumers’demands. For example, low-alcohol aperitif and dessert wine.

Category segmentation will be the trend of next development stage. Champagne, semi-dry or semi-sweet wines, brandy and ice wines will probably become new favorite darlings. At present, the wine category is rather single in China whereas the wines are divided into numerous categories based on the property & appellation. According to wines’property, there are dry-white wine, sweet wine, rose wine, low-alcohol sparkling wine, high-alcohol sparkling wine, alcohol-free wine, and organic wine. Each wine has catered for certain consumers. Consumers shall have clear concepts of categories & brands in front of the overflowed and popular imported wines.

Reportedly, Haiwei Liquor Trading Market focuses on changing the irregular operation of imported wines in China market and leads the market into legalization, regularization and standardization. With the great support from the Ministry of Commerce of PRC, Haiwei is the unique “liquor trading market”with the legal operation certificate issued by China government. AS the primary market of international wineries, Haiwei has undertaken the he social responsibilities of importing international quality wines, providing advanced platform for starting business and lead consumers to realize reasonable safety consumption.

Haiwei has integrated bonded trade, free trade with traditional trade and has changed traditional multi-agency business mode. With the chain operation in domestic bonded trade zone, Haiwei has set up one direct distributor in each county/districts all over China. After the customs clearance, international wines will be directly distributed into domestic direct distributors for consumers purchasing. Haiwei has reduced the circulation linked at maximum and guarantee the safety of food & liquors and the return of reasonable prices. Right now, Haiwei has collected series of international well-known wines/spirits from France, Italy, Australia, Chile, Argentina, South Africa, Brazil and Portugal etc. Haiwei takes the leading in variation, serialization and diversification of the imported wine market in China. It sets up more than 300 direct distributors covering over 20 provinces of China. AS the brand influence is continuously improved, Haiwei will always take the operation philosophy of “Innovation & Pioneering, Fairness & Honesty and Dedication & Sharing” and try to realized the purpose of “Haiwei Let Chinese people drink genuine wines”.

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