Mr. Luo Xulun, Executive Director of Chinese leaders’ Science & Technology Seminar of Party School of the Central Committee, Vice-chairman of China Expert & Scholar Association, Counselor of Social Work & Committee Culture Foundation in Ministry of Civil Affaires, President of Charity (China) Painting & Calligraphy Institute, President of Chinese Painting and Calligraphy Art Research Institute and President of Painting & Calligraphy Institute of China Experts & Scholars Association.
Under the sincere invitation of Mr. Wang Rutian President of Haiwei Liquor Trading Market, my wife Mrs. Jiao Chuancui and my friends Mr. Yin Yufeng & Mr Li Junpeng and I paid a visit to Haiwei Liquor Direct Distributor. All of us were deeply moved by the introduction of Haiwei business mode.
In order to change irregular operation of imported wine market in China, lead the market into a legal, regular and standard management, with the support of Ministry of the Commerce of PRC, Mr. Wang Rutian together with all Haiwei staffs overcame difficulties and established the chain operation in domestic free trade and bonded zones nationwide. By the advantages of free trade zone and trading market platform, Haiwei has changed international transaction place, carried out the membership system and O2O direct-selling mode. In spite of unified customs clearance, unified inspection & quarantine, unified distribution and unified management & operation, Haiwei sets up one direct distributor in each county/district all over China, removes traditional multi-agencies and directly distributes international estate bottled wines to domestic direct distributors for consumers’ purchasing. Haiwei carries out the policy “the survival of the fittest”, ensures the legality, direct-sell, safety and quality of international wines/spirits, makes the promise of “one-hundred times’ compensation if any fake is found”and realizes the purpose of “Haiwei let all Chinese people drink genuine wines”.
“Haiwei Liquor Trading Market” has obtained the legal operation certification approved by China government, undertakes the social responsibilities of importing international quality wines, providing the platform for “popular entrepreneurship and innovation” and leading the rational and safe consumption.
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