As domestic consumption concept is changing, the wine is highly praised for its healthy function and elegant status. It has become a popular element for enjoying the life and the symbol of high-end consumers showing their lives. Since entering China market, the imported wines, with its unique brand & culture, has enormously catered for Chinese customers’curiosity and the pursuit for the fashion.

    How does the original estate-bottled quality wine access to Chinese daily consumption? The writer has learned the following points from Haiwei Liquor Trading Market.

     Firstly, customs clearance and inspection & quarantine procedures shall be carried out when imported wines arrive in the destination port, mainly including the shipment arriving in the destination port =》for inspection =》for customs clearance  =》pay for clearance taxes  =》the Customs’ inspection  =》discharging  =》sampling for Inspection & quarantine bureau =》 testify the samples & check Chinese labels  =》issue health certificate. The wines can only be marketed in China with the health certificate.

    Secondly, storage condition is also more important. The life span of wines will be impacted if not stored properly. Therefore, six elements shall be required.
    1.Constant temperature : the temperature for wines’storage is from 5 to 20 degree Celsius, and the optimum temperature is 10-12 degree Celsius, no excessive temperature differences.
    2. Humidity: the humidity shall be kept to be 70%, otherwise it will cause the cork broken or rot.
    3. Out of sunlight: the sunlight will cause wines’early mature and even deterioration
    4. Avoid shaking: Continuous transport or shaking will also impact wines’quality.
    5 Ventilating: it is necessary to keep fresh air by ventilating. Otherwise, wines will absorb the external smell through the cork and generate off odour.
    6 The wine shall be kept flat, backwards or 15 degrees tilted. In this way, the cork will have enough humidity and flexibility by contacting with the internal wine. It will be much better to seal the wines and ensure its quality.

    So far, most of domestic importers will distribute the imported wines to other agents or wholesalers after the customs clearance. Few importers or dealers have temperature controlled warehouse, so the original quality of imported wines can not be guaranteed.

    Haiwei Liquor Trading Market is established with the support of Ministry of the Commerce of PRC, so as to change the irregular operation of imported wines in China and lead to the market to the legalization, standardization and regularization. Haiwei has changed the transaction place of international business, combined the bonded trade, free trade with traditional trade, removed the traditional multi-agencies and carried out the chain operation in domestic free trade zones. Haiwei establishes one direct distributor in each county or district all over China, makes sure the wines’ legitimacy, safety, direct sell, quality and high competitive price without any intermediate links. Haiwei Liquor Trading Market has constructed a 25,000 square meters of temperature controlled distribution base with bonded/duty-paid warehouse in Tianjin free trade zone. The shipment will directly enter the bonded warehouse after its arrival, which has greatly reduced international links and avoided the detention in port and weather impact. Haiwei will distribute the wines direct distributors nationwide after the custom clearance, completely making sure the wines’ original quality and attracting more and more people to join in.

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