Imported wines/ spirits fairs were popular for a time, but mired in the deep malaise and even could not recover after the government issued the policy of controlling "the three public consumptions". It seems that the fairs will continue to be desolate and gloomy. Prior 2016 China Food and Drinks Fair, the journalist interviewed some wines dealers and almost got the same conclusion “NO effectiveness to attend fairs except for the large expenditure”. Ideal projects and good opportunities are quietly far away from Food & Drink Fair. For liquor dealers, they have no targeted projects or companies to inspect, so liquor corporations pay little attention to them. With spending great energy, accommodation & meals costs in attending the fair, liquors dealers usually look around the faire and finally did not get any results. 
    

      As the liquor consumption structure is changing, the tremendous changes of investment channels have also taken place. Some liquor companies, who has attended wine fair for years, said that they often spend lots of money in numerous leaflets, samples, manpower and material resources in the faire, but sometimes get no any deal. They are extremely weary and are now looking for new merchant channels.

    According to the journalist, Haiwei Online Mall, which was exclusively constructed and operated by Haiwei Liquor Trading Market, not only provides more convenient purchasing demands to domestic consumers, but also offers innovative experience to international wineries, domestic consumers and collection enthusiasts. Haiwei online mall largely reduces the circulating links, ensures the safety of food & liquors and the return of rational prices and protects the interest of operators and consumers. Moreover, Haiwei online mall carries out the never-ending wine faire, which promotes to realize the purpose of “Haiwei let Chinese people drink genuine wines”.

Media reports