Wine can make people feel more relaxed and comfortable while they are drinking and chatting with relatives/friends. At the Mid-autumn night, nothing but wine can lighten the festival atmosphere. As Mid-autumn festival is approaching, the liquor market is quite dramatic and the merchants are demonstrating their special prowess. Before Mid-autumn festival comes, all the liquor merchants are always preparing goods in full swing. So are they in this year. However, the pattern is apparently changed.
AS the journalist noticed, some chain brand stores made more stock volume than last year; ecommerce enterprises with professional liquor operation are favored by consumers; whereas, traditional distributors have reduced the stock volume this year. What is the reason? By the market shuffling and consumption habit changing, the franchises have a gradually increasing sales volume and take a larger market share for their own brand & reputation. Traditional distributors have encountered inventory backlog and then their marketing channels are invaded, so it is normal for them to stop getting more stock.
Professional liquor ecommerce enterprises, for example www.hw0001.com, are completely different from traditional ecommerce companies with extensive goods. Professional liquor ecommerce enterprises, with online store and offline franchises, can absolutely make sure wines’ safety & quality. Traditional ecommerce companies can also be accepted by many consumers for wines’ numerous varieties and low prices. However，it is difficult to guarantee wines’ safety and validity if low prices always prevail. It is the innovative operational mode, ecommerce thought and entity stores that are the core driving force of sustainable development.
Through 7 years’development, Haiwei Liquor Trading Market has set up about 300 direct distributors in more than 20 provinces of China. Haiwei carries out O2O direct-selling mode of membership system, provides a free trading platform for international suppliers and domestic direct distributors, and offers an experience place for wines consumption which can make sure the wines’ origin and quality. By changing the transaction place and adopting vertical direct-selling mode in free trader zone, Haiwei has reduced the relative cost and let consumers get original quality wines with high competitive prices. Haiwei has collected numerous well-known wines from France, Italy, Portugal, Brazil, Australia, Chile, Argentina, Germany, and South Africa etc. There are red wines, white wine, sparkling, brandy, vermouth and rum etc available from the platform. Frankly, Haiwei deserves the attention and participation of consumers & potential cooperators.
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