The owner of Germany WKE winery, Mr. Cooper, made a special trip to Tianjin for visiting Haiwei Liquor Trading Market on 30th June 2016.
Germany abounds Riesling and is well known for high-quality Riesling wines around the world. The Riesling wines especially produced in Mosel region have enjoyed the reputation of “King of German Riesling wine”. WKE winery is located in Mosel region of Germany and has been managed by the big family for nearly one hundred years. After Mr. Cooper took over the winery, he produced more delicate and fresher white wines as well as brings the winery into a higher degree. Meanwhile, with planning to expand the market share, Mr. Cooper has targeted China market and expects the perfect match of Germany Riesling wines & Chinese cuisine.
Before the visit, Mr. Cooper has learned very well about Haiwei cooperation mode and completely reached an agreement on Haiwei’s strategies & ideas, such as the long-lasting cooperation of Haiwei and international wineries, the management ensuring the wines’ original quality and high price ration, the legal direct-selling chain operation mode nationwide, online& offline synchro-marketing strategies. The face-to-face meeting mainly talked about the following topics, such as Haiwei potential development, the safety of goods & payment, the varieties & volume of the first shipment. Besides, Mr. Cooper checked Haiwei’s temperature controlled warehouse and about 30,000 square meters of integrated plaza. Both parities has finalized the cooperation and signed SERVICE AGREEMENT FOR SUPPLIER MEMBERS, working together for wines entering China market and building brands.
Every year, Haiwei Liquor Trading Market brings in new wines from global wineries to rich domestic wines’ portfolio. Haiwei online mall carries out the cross-border group-purchasing business in full swing. Domestic consumers and distributors who are willing to cooperate with Haiwei think highly of Haiwei’s credit management and the responsibility to the society. The purpose of “Let Chinese people drink genuine wine” has been gradually realized.
