The Market Situation of Imported Wines shall be Imperatively Changed

25年05月01日

News

Content

2016/5/12

In 21st Century, the life standard of Chinese people has obviously improved. Imported wines have been the generation words of “Health”, “Premium” & “luxuries” and become the new favorite of liquor consumption in China. However, the imported wines are numerous with high competitive price in China market. Who knows whether it is good or not? It is quite difficult for consumers to distinguish the quality of imported wines. The investors, who would like to get benefit from wine agent, franchisee and exclusive stores, shall make choice after figuring out the chaotic situation. Three specific elements have caused the chaotic domestic wine industry, including false brands, uneven quality and shoddy.

Right now, a large number of “imported wine” importers are playing edge ball. They imported wine puree, bottled them in domestic bonded zones and pretended OEM wines to be originally imported bottled wines. It has seriously destroyed the market order.

Some wines are marked to be originally bottled wines abroad, but wine juice imported from abroad and bottled in China. It is quite hard to guarantee such kind of wines’ quality. The imported wines bottled in China are divided into two types. One is grape juice; the other is imported wine puree. The former is imported to China and packed into finish products by the importers. The later is blended with water & pigment in accordance with the taste.

According to China laws, the wines shall be made from fresh grapes or wine juice with full or partial fermentation (alcohol≥7.0%). However, there is no specific regulation about the blending percentage of grape or grape juice. It is hard make sure that the bottled wines in China are made form 100% grape juice or grape puree. So is the quality.
The wine juice from the international winery is packed into finish products with labels and pretends to be high-level products for promotion, which is a very common phenomenon of infringing consumers and normal wine industry.

With the current chaotic wine industry, selecting high-quality wines is a kind of advanced technological activity. Haiwei Liquor Trading Market is set up with the approval of Ministry of the Commerce of PRC so as to satisfy market needs, to efficiently regulate the management of wine market, to reasonably reduce the operating cost of wine operators, to improve wine market’s chaotic situation resulted from unfair competition, to accelerate long-lasting healthy development of wine industry and to guide the legal standard operation of imported wine market in China.

Haiwei Liquor Trading Market was set up in Tianjin port free trade zone in August 2009 and completed the market layout in the free trade zones of Shantou, Qingdao, Ningbo and Haikou. With the pilot innovative mode, Haiwei has changed the transaction place of international trade, integrated bonded trade, free trade with traditional trade, carried out the chain operation in domestic free trade zones and set up one direct distributor in each county/district all over China. The international wines will be directly distributed to direct distributors nationwide for promotion after legal customs clearance. Haiwei has controlled the security & legitimacy of wines/spirits from the origin of products circulation and made the marketing price of imported wines rational, Haiwei has ensured the safety of foods/liquors & practical prices, fundamentally suppressed the phenomenon of smuggling, counterfeiting and vicious competition, guaranteed the safety of national revenue & foods, and played a significant role in the legalization, normalization & standardization of imported wine market in China.