Wine Industry’ s Healthy Development is Irrelevant to Hot Wine Fairs

25年05月01日

News

Content

2016/4/19

With the wine fairs developing, various merchants activities are bubbling and bursting. Food economy has gradually protruded its disadvantages/weakness in the development process. There are hardly positive effects for domestic dealers attending in wine fairs. Most of wine dealers may have the same experiences in the wine shows, such as tired legs, dazzled, noisy, with packet samples, enjoying various foods and special products. What have the wine dealers got after the tired journey? When getting back home, they still have to search for the suppliers and encounter the problems of “running business, marketing products, the management, the promotion and getting the profitability”.

1 Attending wine fairs means looking for wines?
As we known, with the influence of wine fairs extended, there are about thousands of enterprises and millions of products showing in the wine fairs every year. And the number of participants is more than 0.1 million. Due to the excessive information，almost all the domestic dealers are dazzled and even lost discretion. They wanted to find the suitable products, but make the wrong selection. People planed to check products but got misinformed.

We never lack of information, but are short of accurate information transmission. The developing internet lead the information quickly transmitted, but also caused the overloaded information. The overloaded information will disturb people’s judge and decision. In the wine fairs, the importing companies have made elaborate preparation about the wines’ marketing and package, which will mislead the retailers. It is extremely difficult for retailers to find out suitable products in the wine fairs, except for believing in their sensation.

Here is a question. What is the sensation? The sensation is reliable? The sensation is based on the past experience and present consciousness. The present consciousness is influenced by the environment. The more pretty the booth is, the more seriously the consciousness will be influenced and the much weaker the self-judge will be. What is the experience? It is the past business accumulation. It is good to the succeed retailers, but for the retailers with failed business, the experience value is very low, and it is very hard for them to select suitable products in wine fairs. Therefore, wine retailer shall watch out for the overloaded information, which will impact their reasonable sensation. Selecting goods is the most important annual strategy for retailers, because it directly influences the annual profits.

2 People can notice wines’ developing trend form wine fairs?
What is the consumption trend? Just as the name implies, it means consumers’ spending spree. The consumption trend is completely related to consumers’ life. For example, under the background of internet, consumers prefer the mobile shopping, fast consumption, western thought and high-quality pursuits. Products shall follow the consumption trends in the respects of package, marketing location, price and marketing channels etc. Many retailers usually misunderstand that the hot products with the commercial exploitation in wine fairs will be the marketing trend and will very popular in China market. Frankly, the real consumption trend is to cater for consumers’ thought. The hot products in wine fairs are based on importers’ commercial exploitation thought. Internetwork always advocates product concept and consumers’ thought as well as no centralization. Due to be influenced by importers’ marketing environment, the retailers will diverge from consumers’ thought and get the failed suppliers. Retailers can get the real products trend as long as mastering the transferred concept and methods under the internetwork.

Consequently, what people choose is very important. Haiwei Liquor Trading Market is the first domestic entity trading platform for international wines/liquors. With the direct-selling membership system, Haiwei has integrated bonded trade, free trade with traditional trade, and has changed the international transaction place. Haiwei is regarded as the leader in the respects of innovative capability and potential development. With the years’ rapid development, Haiwei has collected international high-quality wines from more than 200 global wineries and keep good communication with nearly 1000 wineries. Besides, the online mall of cross-border O2O、B2C、C2C will be put into use very soon. Haiwei has possessed several real estate projects in bonded/free trade zones. The company has set up a 24,000 square meters’ constant temperature warehouse in the core area of Tianjin pilot free trade zone, which plays a promoting role in guaranteeing the safety of foods &liquors as well as driving the imported wine market into legalization, normalization and standardization. Haiwei Liquor Trading Market has won the extensive recognition and attention from Ministry of the Commerce of PRC, international wineries, domestic retailers and consumers. With the trend of resource integration & win-win development into market, Haiwei attracts more groups or elites for cooperation.

In future, Haiwei will surely become the leader for the legal, reasonable and regular market operation, which will promote the wine culture to be normally operated and legally transmitted in China. Haiwei will get benefits for consumers and bring in profits for wine dealers.