In Europe, the wine is the daily necessities for average people on the table, nether luxury nor noble. Drinking wine abroad is the same as Chinese people drinking tea. However, due to the imported wines have been changed hands for several times, one bottle of French wine, which is promoted at 2 euros in French, has been sold at or more than 100 Yuan -200Yuan. At the same time, some dealers intentionally advocate the wines’luxury, nobility and rarity. They inject some noble and luxury gimmicks into the ordinary drinking wines for earning a high profit.  
As a matter of fact, the wine is the average people’daily consumption goods.

    Haiwei Liquor Trading Market (hereinafter referred to as“Haiwei”) has faith in the development potential of international bottled wines in China market. According to the forecast of global authorized institution Vin-expo/IWSR, the imported wine consumption is up to 1.2 billion bottles in China and the market total value is nearly to 15 billion Yuan. The Customs data shows the imported wines have increased 70% in China market in 2010. As a healthy drink, the wines have been accepted by more and more mainstream society. The wine consumption per capita is less than 1 liter in China but more than 40 liters in foreign countries.

    With the huge market’support, Haiwei has a incredibly rapid development. Haiwei has made a lot of efforts in order to destroy extravagant profits, popularize true“international wine cultures”and make all Chinese people drink imported economic wines.
    Firstly, the goods source. Haiwei gets the fist-hand supply from international vineyards, which is the essential difference between Haiwei and domestic distributors & commercial agents. Right now, 70% or 80% of imported wines are purchased from domestic distributors, or the importers ask the subordinate agents to market the imported wines. However, Haiwei wines/spirits are definitely bottled and imported from international vineries. Bing different from traditional rapid distribution & self-operation and spoon-feed marketing methods for seizing consumers’resource, Haiwei has carried out the chain liquor trading market in five bonded zones and service for domestic direct distributors. Under the great market environment, with sensitive and clear thoughts, Haiwei makes big steps towards the direction in line with the standard and legal market operational law. 
     Secondly, Haiwei Online Mall. In spite of capable entity stores offline, the online platform has accelerated the operation efficiency. With solid development and high-efficient stable growth, Haiwei has established a 24,000 square meters’constant temperature warehouse in the core bonded zone of Tianjin pilot free trade zone. All the above mentioned points are the essential foundation for the determination in the imported wines’development.  Haiwei Liquor Trading Market has integrated bonded trade, free trade with traditional trade, has changed the international transaction place, has carried out the direct-selling mode, and insisted the service philosophy for consumers and wine industry. Haiwei has won the extensive acceptance and attention of Ministry of the Commerce of PRC, international wineries, domestic liquor dealers and consumers. Haiwei can not only provide legal, direct-selling, safe and quality international wines/spirits to consumers, but also play a driving effect in guaranteeing the safety of international foods & liquors and leading the market into a legitimate, regulated & standard operation. Haiwei has great advantages in the products’diversification & varieties, price ratio & quality and the risk resistance against market changes.

    Through the series of distinctive methods and innovative marketing modes, it is believed that Haiwei will surely bring in more innovation and surprises in the process of liquor market operation. Haiwei will devote itself to the development of liquor industry, bring in benefits for domestic consumers and try to achieve the purpose of “let Chinese people drink genuine wines”.

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