Y&P (WA) PTY LTD reached the strategic cooperation with Haiwei Liquor Trading Market in earlier this year. Meanwhile, the cooperating Emperor Rice Vodka will be promoted and marketed in China.
The global well-known liquors include Vodka, Gin, Whisky, Brandy, Rum, Tequila, Chinese Spirits and Sake. Vodka, a derivative of Slavic woda or voda, means “the water of life” and is known as the leader of the eight famous varieties of liquors.
Vodka is originated from Russia and its brewing technology spread all over the world after the World War Two. With about one hundred years’ study and research, Australian Vodka has marched to a different drummer in the respects of producing technology, brewing methods and quality characters. Emperor Rice Vodka, produced by Y&P (WA) PTY LTD, is made from Australian rice. Specifically, the rice is fermented and then distilled straightly up to 40 degree. After activated carbon filter, the unique features of Emperor Rice Vodka are “pure and crystal color, natural fragrance and fresh taste” without any additives and preservatives.
After the on-the-spot investigation about Haiwei’s temperature controlled distribution base and the training base for direct distributors nationwide, Y&P (WA) PTY LTD reached an agreement about Haiwei’s innovative trading mode and management psychology. Haiwei Liquor Trading Market carries out the chain operation in free trade/bonded zones and sets up one direct distributor in each county/district all over China. With unified customs clearance, unified inspection & quaratine, unified distribution and unified operation & management, Haiwei integrates the bonded trade and free trade into the traditional trade and changed the transaction place. Besides, Haiwei removed the traditional multi-agents and distributes the international originally bottled wines to domestic direct distributors for promotion and marketing after the legal customs clearance. Haiwei has guaranteed the legitimacy and safety of international wines/liquors, solved the essential problems about food safety and unreasonable false prices, and leads the market into legal, regular and standard operation. Haiwei is cooperating with social elites and men of insights for the purpose of “Let Chinese people drink genuine liquors”.
