The film“Sideways” about the wine was shown in the year of 2015, which has a great effect on the global wine consumption. China’ presence is also growing in the development tide of global wines. Today, whether it is production capability or consumption volume, China has already become one leading power in the wine world.
1.More and more popular wine knowledge
The wine knowledge was not popular in China ten years ago. People regarded all the imported wines as French wines, divided the wine grapes into red and white varieties as well as considered all the sparkling wines as champagnes. However, as the consumption idea is changing and the wines’ health concept is propagated, people has positively or negatively learned more and more wine knowledge and gets a much better learning about the wine.
2.Enjoy the wine in a better way
Chinese consumers considered the wine as kind of beverage ten years ago. When drinking the wine, they would add coke into the red wine, mix the Sprite into the white wine and have no concept of decanting/breathing, so they did not know how to taste the wine. Right now, there are more and more wine lovers in China. It is very normal that they hold parties in the domestic wineries or cellars for communicating the tasting experience.
3.the increasing wine consumption volume
Ten years ago, Chinese only drink Baijiu and beers when having dinners. It is a kind of taste trying for most of them to drink wines in various restaurants. Right now, drinking wine is the same popular as the tea. Plenty of people would enjoy a wine when they are free. Meanwhile, there is a large demand for the high-quality wines.
4.More and more demands for imported wines
Ten years ago, 40% of the imported wines in China market are imported from French, mainly from Bordeaux region. With the demand for imported wines becomes larger and larger, more and more people begin to look for the wines suitable for their own taste. Chilean wines get more Chinese consumers’ attention for they are more suitable to Chinese consumers’ favor. More and more global wines have been exported to China market.
Nowadays, as the first pilot trading platform for international wines/spirits with the approval of the Ministry of Commerce of PRC, Haiwei Liquor Trading Market Co., Ltd bears the social responsibilities of bringing in quality global wines/ spirits, improving the high-end business platform and guiding the consumption into a reasonable and secure way. By removing the traditional multi-agencies, Haiwei directly distribute the global wines to direct distributors nationwide after wines’ customs clearance, greatly improving the wines’ price ratio and changing the high-pricing phenomenon of imported wines. It is more acceptable for the consumers to agree on the direct-selling price. Since the operation, Haiwei has won a widely recognition and approval from governments in all levels, international wineries, domestic distributors and consumers. With the men of insight from all walks of life joining in us, the purpose of “Let Chinese consumers drink genuine wines” will surely be reached. Haiwei Liquor Trading Market will surely become the leader of the wines/ spirits industry in the near future.
