Recently, the total volume and amount of impported wines have gone up in China market, which are mainly prompted by the increasing market demands. Compared with the national wines, imported wines are more favored by the consumer. More and more domestic consumers prefer purchasing entry & medium imported wines.
The volume and amount of imported wines evidently rising
According to the statistical data by General Administration of Customs, in August 2015, the volume of imported wines is up to 47644 kiloliter and has a year-on-year growth of 28.8%; the amount of imported wines is up to 1,362.930 million Yuan and has a year-on-year growth of 15.5%. The total volume of imported wines from Jan to Aug is up to 365,753 kiloliter and has a year-on-year growth of 42.1%. The total amount from Jan to Aug is up to 10,438.6 million Yuan and has a year –on –year growth of 19.8%.
The first-mover platform ensuring the consumes’ interest & right
At present, the domestic wine market is chaotic and complex. Plenty of consumers are too afraid to buy the imported wines at ease. There is no reliable mode to ensure consumers’ right & interest.
aiwei Liquor Trading Market, the pilot platform, was set up in 2009 with the approval of the Ministry of Commerce of PRC. Haiwei has broken through the traditional marketing mode and make a public promise of “legal, safe, quality and one hundred times’ pay if any fault found”. It is the unique innovative trading mode in China right now.
Haiwei Liquor Trading Market directly cooperate with international wineries, calculating numerous well-known wines from France, Italy, Australia, North Africa, Argentina, Chile, Brazil etc. All the wines are directly sold by international wineries with safe and high quality.
The high-quality imported wines purchased from Haiwei platform has gone through the least circulating circles and are stored in the great warehouse. More circulating circles will destroy the taste in the transportation period and the wines shall be stored in the high-standard storage situation. In order to keep the original taste, Haiwei sets up a controlled temperature storage & distribution base for international wines/liquors with an area of 25 thousand square meters in Tianjin free trade zone so as to fully guarantee consumers’ rights & interest.
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