It was extremely lively in South American Road, Xinan town, Chenghai district of Shantou city on 16th Sep. 2015. Mingshiyuan Liquor was celebrating for Haiwei Liquor direct distributor opening. Xinan town of Chenghai district is located in Han River’downstream of Chaoshan plain and the junction of south & north river. It is facing the Nanao Island across the ocean and lies in north of Ta mountain tourist area. With convenient land & water transportation and national road 310, Xinan town has various economic resources and largely depends on light industry and export. So far, there are about 310 enterprises in the town, including plastics, clothing, leather, paper, refrigeration and mechanical repair. Industrial products are sold well in Hong Kong and Macao, Southeast Asia and Europe and the United states. Xinan is an important town in Chenghai district and also the significant hometown of oversea Chinese in Chaoshan district.
Mr. Chen, the operator of Mingshiyuan Liquor store, was born after 1990s. He worked for Huizhou Food Bureau with the steady income after the graduation. In the working period, Mr. Chen pays special attention to the liquor industry and made an analysis about the wines market in Chaoshan district, so he resolutely resigned the official work and set up Mingshiyuan Liquor Store in Chenghai district in the year of 2011. For five year’s operation, he deeply learned about the importance of product brands as well as the single brand unable to meet the market & consumers’ demands. During the constant exploration, Mr. Chen thought the wine market has a splendid potential space and considered the market to be a startup industry. However，he also learned that the wine market is extremely chaotic and the fakes, blending, filling & OEM prevailed in China. Mr. Chen learned about Haiwei business mode in July 2015 and completely agrees on Haiwei’s business philosophy & brand development. He would like to work with Haiwei for doing practical and good business for the society & consumers. Consequently, Mr. Chen decided to join in Haiwei Liquor and realize the mutual development through Haiwei platform.
Haiwei Liquor Trading Market was set up so as to alter the irregular operation of imported wine market in China and lead it into legalization, standardization and normalization. Haiwei spreads its branches in domestic free trade/bonded zones and carries out the unified customs clearance, unified inspection & quarantine, unified distribution and unified management based on the policy superiority of Tianjin free trade zone and resource advantages of trading market platform. With removing the multi-agency and carrying out “survival of the fittest”, Haiwei sets up one direct distributor in each county/district all over China and directly distributes the originally international quality wines to all the domestic distributors for promoting & marketing after the customs clearance as well as makes sure the “legality, direct sell, safety and quality” of international wines / liquors. Haiwei provides the most legitimate, safest and fastest platform for international wines & spirits entering Chinese market; provides business platform of the lowest cost, high returen and zero risk for individuals who would like to start, transform and develop business; provide “legitimate, direct-selling, safe and fine quality” international wines/spirits purchasing platform for consumers. With men of the insights continuously joining in Haiwei, the purpose of “Let Chinese people drink genuine wines” will surely be achieved.
