According to Tianjin Market and Quality Supervision Administration, in order to further standardize the operational order of liquor market and promote its healthy development, the administration carries out overhaul activities about the liquor market.
The special overhaul activity focuses on the following areas, such as liquor production enterprises, liquors’wholesale& retail distribution centers, large malls, supermarkets, and E-trade platform. The major projects will be checked as below: relevant certificates of producers & operators; the implementation of certificate system; the trademark infringement and shoddy of produced & marketed liquors; infringement use of other factory name, address or certification marks; false propaganda or other unfair competition and practices in the process of production and operation.
In order to change the market’s various chaotic situation, such as OEM, resell, fake, and shoddy, as well as guide the market into legal, regular and standard operation, Haiwei liquor Trading Market was set up in Tianjin free trade zone in 2009. For almost six years’ operation, with the honesty management, Haiwei has changed the transaction place, combined the bonded trade, free trade with traditional trade , and carried out the direct-selling mode of membership system, which has won the society’s extensive attention and common recognition. Haiwei Liquor guides the industry into legalization, which has won the unanimous recognition of the Ministry of Commerce of PRC, Tianjin Commission of Commerce, governments and the society. As the member enterprise of anti-fraud office of the Ministry of Commerce, Haiwei Liquor Trading Market undoubtedly sets a positive image for the industry.
On the other hand, in order to change the traditional multi-agency trading mode, Haiwei Liquor Trading Market carries out the direct-selling mode and brings the benefits to consumers as well as increase operators’ confidence. Through directly taking the wines from international wineries, operators could get more wines with higher competitive price. Under the premise of keeping the sustainable operation, the wines have higher competitive price. More and more operators who dealt with filling wines are cooperating with Haiwei to manage the original bottled imported wines.
Haiwei’s operational philosophy plays a purification role in the wine industry and creates a new way for development of the national liquor market.
