The annual Spring China Food & Drinks Fair concluded in recent days. Throughout the performance of wines & liquors’ enterprises in the fair, Chinese spirits industry is still in the period of painful adjustments, whereas wines’ enterprises are very eye-catching, especially the large-scale exhibition of imported wines became a great highlight in the fair, having attracted Chinese spirits enterprises’ visit.
Besides, the large Chinese spirits chain enterprises said that they would increase wines’ share in the aspect of products’ portfolio. All the release signals undoubtedly put more sadness to Chinese spirits industry.
A large Chinese spirits enterprise’ relevant responsible person told the journalist of Security Daily that the government of Shandong Province will issue new regulations upon the wines & liquors served in the reception. It is required that “drinking wines instead of Chinese spirits in the reception”.
Although there is no relevant government documents about the above mentioned information, according to what the above mentioned person, the government of Shandong Province indeed required that “drinking wines instead of Chinese spirits in the reception”.
The two points undoubtedly stated that the government pay great attention to the wine market and show the recognition about the benefits of wines to humans’ health. Moreover, the wines’ alcohol is much lower, and it is not easy for people to take place accidents after drinking wines. Therefore, Chinese spirits industry will be in a longer winter period. As for China wine market, domestic wines are largely produced by adopting foreign grapes and foreign brewing technology for reference. Compared with the imported wines, there is a certain distance in the aspect of product standards & specifications. With euro value depreciated and the foreign trade tax decreased, under the latest policies’ guide since the establishment of free trade zone, compared with the imported wines, domestic wines have less and less price superiority.
At present, the share of domestic wines is about 70% of the overall China market while imported wines are less than 30%. Moreover, the chaotic imported wine market has restricted the developing situation in China.
Under the mask of origin wine & filling, some companies make use of cheap wines to hit the market. Moreover, blending and making fakes can be found everywhere. “Operating genuine wines and let Chinese people drink genuine wines”, this slogan is carried out by Haiwei Liquor Trading Market in free trade zone. Original bottled imported wines from international vineyards can ensure the products’ quality. The attitude responsible for Chinese consumers is worth praises.
Many trading companies imported original bottled wines and sell them by traditional multi-agency distribution channels. In this way, the wines’ circulation time is rather long and the price is much higher for the multi-agencies. The direct distributors of Haiwei Liquor Trading Market spreading in each county or district have a direct business trade with foreign wineries and then sell the wines to Chinese consumers with discarding middle links and decreasing trading costs. They are playing a leading role for consumers and society.
With Chinese spirits industry’s lasting winter period and domestic wines’ lagging quality, original bottled imported wines will be leading in a dominant position in the coming years or dozens of years. All hackers and groups planning transformation & promotion could devote to deal with imported wines.
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