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2015 Protecting Consumers’ Rights and Interests:How to make cheap wines around10- 20 Yuan?

2015/3/19

  With the increasing popularity of domestic wines’consumption, some wine makers find out business opportunities. In order to seize market share, they tamper with the original imported wines and sell seconds at best quality prices by puree filled wines pretending to be original imported wines. it is understood that the cost of original imported wines include manufactures’profits, freight, tariffs, traders’profits and others. The prices are much higher than the prices of many original imported wines sold in the domestic market. It is said, there are some reasons resulting in the existence of original imported wines with very low prices. For example, some wine makers are in danger of the bankrupt or no longer operate wines so that they are eager to get cash by clearance sale; Under the guise of low sales promotion, the wines are actually damaged in the process of transportation or storage; it is mostly possible that the cheap wines are not genuine original imported wines, or some wines are original imported wines while others are filled wines. The wine makers get an exorbitant profit by selling the filled wines as original imported wines.  

  The original imported wines’prices drop away from the purchasing prices.
While login in JD.com, the journalist of Beijing Business Today noticed, that one  Gaulois Rough wine of 29 RMB is said“buying wines and getting knives”.

  The customer-service staff expressed that the Gaulois Rough wine of 29 RMB is surely a French original imported wine. As the only designated importer of French Plemons group, they are able to sell the wines in such kind of low price. Meanwhile, the staff showed the Customs clearance documents to the journalist.  

  However, while leafing through 182 consumers’comments to the wine,  the journalist of Beijing Business Today discovered that the wine was ever promoted at 19.9 Yuan. As for the consumers’comments, some people had doubts whether the wine is original imported or not. Besides, after testing the wine, some consumers suspected it to be blending wine for its hard pigment.

  The journalist of Beijing Business Today also found out the same situation while leafing through consumers’comments to other varieties of wines less than 30Yuan in JD.com.

  Soon afterwards, while searching original imported wines in Tmall official website, YHD and other electric shops, the journalist of Beijing Business Today noticed that series of wines around 10-20Yuan is great in number.

  According to the insiders, as for one bottle of French entry wine, its importing cost is around 30Yuan. Chilean wines and Spanish wines are around 20 Yuan at minimum. While adding into some domestic logistics cost, store & artificial cost, promotion and other costs, the wines are largely filled if marketing price less than 50 Yuan.

  There are many elements affecting pricing, such as appellation, variety, vintage, vineyard quality, wine makers and so on. Therefore, wines are not price oriented products. Domestic online stores and some importers seeking exorbitant profits are selling goods at a low price, which is harmful to the development of wine industry. It is an everlasting principle that you get what you pay for.
  Consequently, Chinese consumers ought to buy wines after thinking twice.

  Combining the advantages of bonded zone, Haiwei Liquor Trading Market has established a legitimate trading platform for international wineries and domestic distributors. Haiwei makes the most vertical marketing channels. Meanwhile, it guarantees consumers’rights, protect operators’rights and does the things contributing to the industry and society.

  On 2015 International Day for Protecting Consumers' Rights and Interests, many unscrupulous businessmen and unwritten rules are exposed, indicating that the determination about rule of law & people centered can not be shaken. Any activities of damaging the market and consumers’rights will actually loose the credibility and developing opportunities. Even though getting most extravagant profits, such kind of people are just shortsighted.

  Consequently, consumers shall keep the eyes open to resist the activity of selling at a low price. The operators also shall keep the credibility and do something good for the society and the nation as well as make a contribution for China Dream. 


 

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