In order to strengthen the combination of theory and practice, expand the learning view of colleague students, improve the commercial sense of future managers, have a better learning about the course of business negotiation as well as plan the future professional career, Professor Liu Jun, the president of Colleague of Management. Shenzhen University, held the mobile classroom about commercial negotiation & practice in Shenzhen direct distributors’ training base of Haiwei Liquor Trading Market.

　　Mr. Wang, Rutian, the president of Haiwei Liquor Trading Market, had a good communication about the experience of commercial negotiation, such as satisfaction of bilateral demands, credibility and integrity as well as double-wins. Cao, Ganyun, the layer and the senior partner of Shenzhen Hua Shang Law Firm, was specially invited to attend the mobile classroom. He shared the importance of personhood in business negotiation. There were enthusiastic interactions in the classroom about the following questions, for example “How to get customers’ trust at the beginning of business? How does Haiwei real realize the fast development of marketing network? What are the requirements for joining in the direct distributor?”

　　Finally, Professor Liu Jun expressed his satisfaction with effects of the mobile classroom for students achieved the real combination of theory and practice. Meanwhile, he stated that the purpose of “Let Chinese people drink genuine wines” and the innovative commercial mode deserve students’ extensive recommendation and participation after returning to the society.