As the first trading platform with legal business qualification of “Liquor Trading Market”in China, Haiwei Liquor Trading Market devotes itself to make all Chinese people drink genuine wines. Haiwei Liquor Trading Market was set up in free trade zone, Tianjin port in August 2009 and completed the market layout in bonded zones of Shantou, Ningbo, Qingdao and Haikou in 2010. Up to now, Haiwei possesses nearly 200 direct distributors spreading in each city all over China.
Haiwei Liquor Trading Market has adopted the "early and pilot implementation" innovative mode, which has changed the international trading spot, integrated bonded trade, free trade with traditional trade as well as adopted the direct-selling mode of membership system.
Haiwei Liquor Trading Market directly takes the products from international well-known wine-making countries & wineries to the warehouse of Chinese bonded zones. Haiwei directly controls the safety and legality of liquor products from the source of its circulation. Besides, Haiwei has discarded the traditional multi-agency trading mode, adopting direct-selling mode of authorized franchised store so as to make sure the rational return of imported wines’ price.
Haiwei Liquor Trading Market has adopted the management of membership system, including supplier members, direct distributor members and service members. International wineries are Haiwei’s supplier members. People who are interested in managing wines in China could apply for direct distributor member. Haiwei Liquor Trading Market authorizes only one direct distributor in each county and district. The direct distributor shall hang the unified placard“Direct Distributor of Haiwei Liquor Trading Market ”. After legal customs clearance, international wines would be directly distributed to direct distributor for marketing to consumers. Without intermediate link, Haiwei could make sure wines’original legality , direct selling, safety and fine quality. In this way, consumers could get great benefits and obtain the guarantee of food security. Service member is responsible for all the relevant issues about the industry chain & supply chain
The innovative business mode of Haiwei Liquor Trading Market has paid a critical role in guiding the liquor market into a legal, standard and normal operation. By transparently supervising the whole procedure from wines being shipped out of the winery to Chinese market, Haiwei has created a safe and secure consumption environment for consumers. Moreover, it has made great contribution for the sustainable development of economy & society and the "Chinese dream" achieving the great rejuvenation of the Chinese nation.
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