The innovative teaching mode“1 plus 2”,which about to think of combining business wisdom and practice together, invented by Prof. Xuejun Liu, vice-president of college of business administration of Shenzhen University MBA course won tremendous popularity from students. On 19th,October, Mr. Rutian Wang, CEO of Haiwei Liquor Trading Market, was invited as alumni of Shenzhen university by President Liu to participate in the subject on business model establishment and operation and share opinions about Innovative Haiwei mode with MBA students.

　　President Liu highly agree on Haiwei mode, integrate bonded trade, free trade and traditional adopting membership direct-sale system. MBA students with profound knowledge and quick thinking put forward many core issues both in depth and breadth such as background of business model, profit model, marketing strategy, partner selection, channel management, wine quality insurance, application of business model, mechanism of outlets recruitment, bonded area of China, development tendency of free trade zone, difference between Chinese and western management mode, etc. Mr. Wang answered these questions in warm interactions with students one by one sincerely and frankly to their satisfaction and won continuous warm applause, from which many students found their direction in the business career and expressed their strong willingness to become a member of Haiwei Direct Distributor.

　　To sum up, President Liu concluded that “1 plus 2”teaching mode had great significance in enabling students to integrate theory with practice to receive deeper understanding of market analysis and business model innovation, furthermore, it will contribute to students’learning and study by propelling and guiding them forward and lay firm foundation for their career in society.