From the Administrative Committee of Tianjin Port Free Trade Zone, the journalist got the info that Tianjin Free Trade Zone Haiwei Liquor Trading Market, with only one year’s business operation, has become an important distribution center of imported liquor in China. So far, it has established submarkets in Shantou, Qingdao and Ningbo; its franchise stores have increase to 100 and outlets center have increase to over 200. It is estimated that the outlets center will reach 1500 by the end of next year. By means of direct selling, Haiwei market will increase the cost performance of liquor imports in the domestic market to 3 times of the current market.
It is known that as the level of liquor consumption in China is increasing, the consumption of imported liquor in China is also rising remarkably. But because of the approaches of buying and selling, most wines are still going through the traditional mode of multi-agent, which makes it difficult for consumers to distinguish fine wines from bad, and the cost performance is hard to increase, and results in bad influence of the market prestige.
As one of the ten important markets in the free trade zone, Haiwei Liquor Trading Market orients itself the most highend platform for supply and sales of global liquor. Haiwei combines the traditional import mode with bonded warehousing, bonded processing, bonded producing, and bonded trade, reduces the operation costs for liquor producers, importers and agents, which makes it possible for consumers to buy liquor products with fine quality and low price through legitimate importing approach. Since operating from August 26th, 2009, Haiwei has altered the traditional distribution mode and distributed the wines legally imported from global wineries to outlets center throughout counties of China and directly sold to consumers.
