Shantou Free Trade Zone Haiwei Liquor Trading Market (hereinafter called SFTZHWLTM) has grandly marched into Shantou Free Trade, with the opening of the 14^th Joint Conference of Party and Government Leaders of 13 Cities from Provinces of Fujian, Guangdong and Jiangxi, & Trade and Economic Activities of Shantou Investment 2009. Shantou, with the reputation of “Gateway of Guangdong and Hub of South China”, plays an important part in the imported wine market of South China. The establishment of SFTZHWLTM meets the needs of global wine dealers who are desired to make their wines enter the Chinese market legally, efficiently and quickly, as well as with low cost and zero risk. It is dedicated to provide global wine dealers with one-stop service in the supply chain, including procedures of importing, production, processing, packaging, warehousing, distribution, transportation, and marketing in the free trade zone, so as to solve the problems from customs clearance to marketing for imported wine products, to reduce the operation cost for wine dealers, and to make it available for Chinese consumers to buy wines or spirits with good quality and low price through legitimate approaches. Meanwhile, it is meaningful for regulated management of domestic wine import market. Therefore, SFTZHWLTM has gained high attention and much recognition from functional departments, and it is regarded as a key project and its members are granted special policies such as bonded warehousing, bonded processing and bonded trading, as well as preferential management measures such as delivering goods out of free trade zone in batches, going through customs declaration together, having rapid inspection, and enjoying financial subsidies.

     The 1^st China International Wine & Spirits Expo was held successfully in this August in Tianjin Port Free Trade Zone, with bonded and high level features. It attracted exhibitors from countries and regions such as America, France, Canada, Italy, Russia, Germany, Australia, Sweden, Romania, Britain, Chile, Mexico, Spain, the Czech Republic, Ireland, Portugal, Holland, South Korea, Japan, and Taiwan. Most visitors were professional wine marketing companies or organizations. The orders during the expo amounted to CNY 85.9 million. According to an incomplete statistics, the orders after the expo came to CNY 338 million, and the success rate for seeking partners reached to 95%. More than ten foreign wine estates, domestic wine brokers and distributors have become junior, senior, or VIP members of Tianjin Free Trade Zone Haiwei Liquor Trading Market since its opening in this August.

     In order to meet wine dealers’ needs of operating business in ports nationwide and marching into China market quickly as well, Haiwei Liquor Trading Market (hereinafter called HWLTM) will set up a complete layout in North China, South China, and East China, and its submarkets in the free trade of Shantou, Zhuhai, Qingdao, Ningbo will be established in 2010 in succession. Besides, Haiwei marketing company, the subordinate company of HWLTM will set up subsidiaries in every submarket of HWLTM so as to provide members of HWLTM with professional and effective marketing services. Members, with membership registration in one submarket of HWLTM, can enjoy services offered by all submarkets of HWLTM and preferential policies granted by the government, as well as platform service of Haiwei Liquor Electronic Market.

    Members of Haiwei Liquor Trading Market are divided into three levels, namely, junior members, senior members, and VIP members. Their rights and interests are as follows:

Junior Members: priority to location and number of booths; their booths can be reserved temporarily after the expo; enjoying services of publicity, recommendation, sales exhibition, and group & government procurement.

VIP Members: In additional to all the rights and interests that senior members enjoy, VIP members also enjoy the following benefits: free participation in all the wine expo organized by Haiwei Liquor Trading Market, major marketing service provided by Haiwei marketing company, and all the preferential policies granted by the government.

      In order to create an unprecedented opportunity for global wine producers and general agents to expand business in China market with efficiency and low cost, Shantou Municipal Government will sponsor the 2^nd China International Wine & Spirits Expo on March 26th-27th, 2010. Shantou Free Trade Zone Administrative Committee and Haiwei Liquor Trading Market will be the organizers for the expo, and the venue will be in the exhibition hall of Haiwei Liquor Trading Market, floor 6, office building of Administrative Committee, Shantou Free Trade Zone.

       The theme of this expo is “Most Innovative Highend Model, Occupying Market with Zero Risk”. The exhibitors are exclusive for wine importers. Domestic competent wine agents, distributors, and professionals will attend the expo which will be a grand gathering of imported wine and spirits, and activities of promotion, negotiation, agency, marketing, group procurement, tasting, and forum.  Different from traditional exhibitions, this is a large-scale and pragmatic promotional activity which plays an effective role in market development.

       HWLTM is recruiting professionals on marketing, capital operation, and human resources from all over China. Professionals who have interest are welcome to contact with the administrative center of HWLTM. For details, please visit the website www.hw0001.com.